One definition of insanity is to use the same failed strategy over and over again, expecting different results. Companies of all sizes, however, continue to pour millions, sometimes billions of dollars into advertising and marketing campaigns that don’t generate sales. We think that’s a little crazy. Organic Marketing works like a fulcrum. It places precious resources in the exact position so their value can be amplified. A little goes a long way, building as it continues, until the momentum cannot be stopped.