June 12, 2009
Resorts try online sales approach
Properties, brokers linked via Resortauthority.com
Denver Business Journal – by Greg Avery
Count international resort property sales among the industries that may be transformed by online social media.
Two Denver-area resort marketing veterans started Resortauthority.com in May. The website helps real estate agents worldwide connect their clients with resort properties being sold in faraway, exotic destinations.
Increasingly, resort developers are paying outside real estate agents for referrals that lead to sales, instead of relying on large marketing campaigns targeting buyers directly.
The shift creates a new opportunity for local brokers at a time when their traditional business is suffering, and an easier avenue for vacation home buyers, said Todd Zurcher, co-founder of the site and its Arvada-based parent company, Organic Marketing Innovations Group LLC .
“People trust their local real estate agent far more than an international broker they’ve never met,” he said. “And, for brokers, it doesn’t matter where you live, it only matters where your clientele buys.”
FOR IMMEDIATE RELEASE
Murphy O’Brien
(310) 586-7111
ResortAuthority.com Gives Lifeline to Struggling Resort Industry
Internet-based network connects REALTORS® with developers
and establishes innovative tool for selling real estate in the current market
Arvada, Colorado, May 4, 2009 – ResortAuthority.com today announced the launch of it’s website, offering an Internet-based network of real estate professionals dedicated to helping second-home/resort developers market their developments. Todd Zurcher and James Churches, principals of Organic Marketing Innovations Group, LLC (OMI Group), and founders of ResortAuthority.com first introduced the concept at the National Association of REALTORS® Symposium for Resort and Second Home Property Specialists, and it has been well-received by both REALTORS® and resorts.
