PR is the natural, organic complement to storytelling. A good story is what every journalist wants. A good story convincingly told in a trusted news source—be it print, broadcast, or on-line—has validity. It has the seal of approval that can only be obtained by placement in the independent media.

Advertising cannot accomplish this. It is automatic in people to distrust advertising. What are you trying to sell me? We are immediately suspicious and defensive of ads. Public Relations, on the other hand, is disarming. We trust it. We trust the integrity of the reporter. We believe his endorsement as we would a trusted friend’s. And it costs very little compared to advertising in major media.

A good PR agency is indispensable to the Organic Marketing process. That is why we have strategically partnered with one of America’s leading lifestyle, resort, and consumer product Public Relations firms, Castillo & Ruig Communications, out of Los Angeles. Castillo & Ruig specializes in delivering high-caliber media coverage for its clients.