Technology has become the most powerful community-building tool the world has ever known. More than 200 million people belong to FaceBook. Nearly 1.5 million professionals have joined LinkedIn. There are millions of other social networks, from Harley riders to fans of Johnny Cash. They start on the Internet, but they translate readily to meeting up for drinks, attending weddings, hooking up at concerts, helping one another out.
To neglect this technology for marketing today would be like neglecting television fifty years ago. The OMI Group embraces social media and has made a major commitment to it by launching ResortAuthority.com. We call it a strategic network rather than a social network because it is designed to achieve a specific goal, rather than simply provide a platform through which people can connect. Our strategic network brings real estate agents worldwide together with a collection of luxury resorts to expand opportunity for everyone involved. ResortAuthority.com is the connector. We are the community builder. We manage the database. If we do our job right, our real estate members have a whole new revenue stream by referring their clients to our participating resorts.
ResortAuthority.com has a very targeted purpose. It has value beyond the standard social network by having a strategic business-building component. This is the Organic Marketing way: to build communities that achieve designated purposes. Systems working together for their mutual benefit. Personal, heartfelt, emotionally fulfilling.
