One way to understand Organic Marketing is to examine the human body. Our bodies contain many systems that are independent, and yet must work together as a cohesive whole. The respiratory system delivers the oxygen. The digestive system delivers the energy. The circulatory system delivers the oxygenated and energy laden blood. The nervous system keeps it all together. The net result is life.

In a similar way Organic Marketing brings life to the sales process by creating independent yet mutually supportive systems. Five systems comprise the approach: Literary Branding, Public Relations, Referral Networks, Community Building, and Communication.